Branding and Marketing

As a CENTURY 21® franchisee, you'll benefit from the gold standard of global brand recognition. The CENTURY 21 brand is the most recalled brand in the real estate industry, with a 97% awareness1 among consumers.

The CENTURY 21 marketing programs are an effective combination of earned media/PR, print, online, and outdoor advertising, bringing our brand message to millions consumers - and to your door. Our strategic advertising placement is designed to reach the widest spectrum of homebuyers and sellers.

See what Jason has to say about Century21.com's brand recognition.

1 Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 - August 10, 2008 by Millward Brown, a leading global market research organization. 2 2008 Ad Tracking Study, Millward Brown. Question asked:"How likely are you to consider choosing each of these brands the next time you buy or sell a home?" (Base: Plan to Buy or Sell in the Next 2 Years).

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